LendingTree brings together lenders and borrowers in a single platform making it easy to compare and find the best home mortgage, refinance, auto loan, or credit card. If you’re a mortgage lender, you likely use LendingTree as a vital source of leads. If you’ve been in the business for a few years, you most likely use a CRM tool to manage leads, communicate with prospects, and monitor your entire pipeline. If you use both these platforms, you could greatly benefit from integrating them. In this post, we discuss why you should integrate LendingTree and Salesforce.
As a lender, you rely on data to make day-to-day decisions. As you speak to prospects, you want to record important points from your conversation for reference later. You want to mark the different stages your lead goes through till they reach conversion. Salesforce is ideal for these tasks. At the same time, you also want to have at your fingertips details like the amount of loan required, the type of loan, the location of the lead, and what APR they’re looking for. All this data is in LendingTree. You’d constantly find yourself switching between the two applications, and getting distracted from your conversation with the client if these two platforms are separate. Instead, you want to be able to see all vital data about a lead in one place. This way you can be more engaging in your conversations in your call, and can improve your conversion rate. This is exactly why you should integrate LendingTree and Salesforce.
By integrating these two platforms you can automatically create a new lead within Salesforce from any contact in LendingTree. This means you’ll be able to view all the vital information about the lead like their location, contact details, and demographic data. Additionally, you can import vital information about the lead such as cost data, what type of loan they’re looking for – mortgage, refinance, etc., how much they want to borrow, and at what APR. All this information viewed inside Salesforce can greatly enhance your conversations with these prospects, and help better manage your pipeline.
With a customized integration, you could do advanced tasks. For example, you could forecast the total revenue in your pipeline for the next quarter. Or, you could automate your lead routing based on the location, and language of a lead, or the type of loan they require. This way you connect the right leads with the right Loan Officers in the quickest possible time. This can do wonders for your conversion rate, and result in happy customers.
To get the most out of your LendingTree and Salesforce integration, you need a consultant that gets how the mortgage industry works. They should be experts at Salesforce, and also know how to leverage the APIs of both LendingTree and Salesforce. They should have worked with numerous mortgage companies to implement world-class IT infrastructure. This is exactly what Mansa brings to the table. With more than a decade of implementing and integrating Salesforce for many mortgage companies, we know what it takes to make your Salesforce implementation easy to use, automated where necessary, and generating positive ROI. Get in touch with us today to discuss more about how you can benefit by integrating LendingTree and Salesforce.