Zillow real estate platform that connects consumers with agents. They cover the entire lifecycle of owning, maintaining, and selling a home. If you’re a real estate broker or agent that uses Zillow to gather data on properties, and Salesforce to manage your list of clients, you’ll find it very useful to integrate both these platforms.
As a Broker you work with Agents primarily, and to some extent, with customers. You have a Zillow Pro account, and use it to keep track of all your listings. Additionally, you use Salesforce as the primary tool to communicate with your Agents, and keep track of the progress of deals. As an Agent, you similarly use Zillow for listings, and Salesforce for your customer communication. Whether Broker or Agent, you spend a lot of time switching between these two platforms as you make day-to-day decisions on estimates, quotes, and the entire process of a mortgage. You could save yourself a lot of time, and make better decisions with the right data at the right time. This is what a Zillow-Salesforce integration can give you.
Mansa can create a customized integration between the two platforms using their APIs. With this integration you have many options. For example, you could create a new lead in Salesforce for every new Zillow contact, or decide rules to have only certain Zillow contacts to be added as leads. After the lead is created, you could display home valuations called Zillow Zestimates to see the value of a home your customer is trying to buy or sell. This gives you added insight which can be crucial when shortlisting, or communicating with customers. You could even take a step back and get a top-level view of all the home valuations for your deals, and understand how your pipeline is looking at any given time. Finally, all this added information helps you prioritize the most important deals, and close them faster.
Integrating Zillow and Salesforce is a powerful way to boost your interactions with customers. However, to get the most out of it, you need an experienced consultant. You may have bad data in either platform that can cause conflicts. This requires a consultant to clean out the data before integrating. You may want a custom integration beyond the use cases mentioned in this post. In these cases, you need a consultant to walk you through the various options. Finally, a consultant can train you in getting used to the newly integrated platforms, and will always be there to provide Support if errors come up. For these reasons, you need a consultant who is experienced with integrating Salesforce. This is exactly what Mansa is. We’ve done Salesforce implementations and integrations since over a decade now, and we know what it takes to get mortgage companies to succeed using Salesforce. Get in touch with us today to integrate Zillow and Salesforce.