Tag Archives: Experian QAS

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Best Practices for Monitoring Data Quality: Improve CRM Effectiveness with Accurate Data cont.

December 30th, 2013 | by

Part II of a 2-part series; continued from Tuesday, July 23rd, part 1 here

Train staff

Staff education can go a long way toward improving data quality, considering a lot of information is still manually entered by employees. Explain the importance of accurate data to employees and educate them about how information is used throughout the business. Implement quality control checks and accountability for data accuracy for employees. Read more »

screen shot of QAS in Salesforce

Best Practices for Monitoring Data Quality: Improve CRM Effectiveness with Accurate Data

December 23rd, 2013 | by

Part I of a 2-part series, this is a guest blog post by Jesse Peterson from Experian QAS, part 2 here

Businesses face a multitude of challenges in today’s environment and data accuracy is more important than ever. As the speed of business is constantly increasing, decisions are made rapidly and impacting the ever increasing channels of communication. Data accuracy is a major area of focus for most businesses. Despite the overall advances in analytics and business intelligence, most businesses struggle with data accuracy. According to a 2013 Experian QAS survey, 94 percent of businesses believe there is some level of inaccuracy within their systems. Read more »