Back in the days of traditional marketing, marketers used to ‘spray and pray’ hoping their big budget ad campaigns would hit a section of their target audience, even if most of the budget is wasted. Today, with the granular analytics that digital marketing affords us, marketers look to track every step of the conversion funnel, and allocate budget only to the channels that convert well. This trend first began with the rise of marketing automation software (MAS) about two decades ago. Read more »
Can you use the Six Sigma principles to automate a marketing department?
Marketing is often thought of as more art than science. Creativity and breaking new ground is an integral part of marketing. However Read more »
As the marketing director walks by Joe’s desk he notices feet propped up and a casual tossing of a baseball as Joe listens to the local ball game on the radio.
Director: “Joe, is everything…ok?
Director: “Have you finished processing all of the new marketing data updates?”
Director: “What about the summary reports that I need?”
Joe: “In your email.” Read more »