Salesforce aims to reinvent the way business happens in the financial world with their newest platform, Salesforce Financial Services Cloud. In this post we look at the reasons why you should consider adopting Salesforce Financial Services Cloud if you’re a wealth management company.
In a detailed ‘Connected Investor Report’ Salesforce highlighted many aspects of the financial services industry. The most interesting stats from this report are about how consumers view their investment advisors. Take, for example, the charts below:
Most investors who currently manage their own investments would like to collaborate with an advisor in future. This collaborative approach to investing is at the heart of what Salesforce Financial Services Cloud enables. It’s a platform that brings together investors and advisors to collaborate more easily and effectively.
In this revealing chart, out of the top 4 factors when selecting a financial advisor, 3 are about the quality of relationship that the advisor can provide them. Investors want a convenient way to communicate with the advisor, have access to their up-to-date portfolio any time they like, and tools that enable better financial planning. All these factors are addressed by Salesforce Financial Services Cloud
While this is what investors desire, financial services firms lack the ability to build and sustain quality relationships with their investors. Most organizations in the financial services sector are still paper and telephone based. Even if they use software, it’s usually outdated monolithic applications that are a burden to maintain. To serve today’s savvy investors, these organizations need to migrate to a cloud-based infrastructure. And not just any application, they need one that’s tailor-made for their kind of business. This application should be able to adapt to the way they use it, and scale effortlessly. This is the kind of solution that Salesforce Financial Services Cloud is.
In this series of posts, we’ll be discussing how you can adopt Salesforce Financial Services Cloud if you’re a wealth management company. As you make this important decision, you need not just the platform, but a trusted advisor by your side to ensure you make the right decisions along the way. This is what Mansa Systems is known for. With over a decade of experience implementing and integrating Salesforce, Mansa is the right partner to help you transform your firm. Get in touch with us today to learn more about Salesforce Financial Services Cloud.