Media & Entertainment
Innovate & organize to gain revenue with Salesforce Solutions
Media & Entertainment is a rapidly growing industry that faces a cut throat competition but definitely has a lot of innovation & opportunity to capture. All the platforms like film, TV, games, music, internet and other new media are converging. The industry in its broader prospect is always toiling to build bigger audiences, gather more buzz and be a business savvy work force. Business is all about thriving in a professional environment with real world projects. The rising cost of customer acquisition; and increasing customer dissatisfaction and churn have led to higher adoption of CRM initiatives in communications than in most other industries. The power in the media and entertainment industry has shifted so significantly from producer to consumer in the past quarter century.
To survive this, all corporate along with small & midsized companies in the past decade have been forced to rethink virtually all of entire ideology & practices dealing with customers:
The term “customer relationship management” arose to refer to looking at activities in marketing, sales and post-sales service not as independent and uncoordinated pieces but as an integrated set of activities existing on one single platform in which an agent in any one of these functions could access a complete record of his company’s interactions with any one customer and, therefore, perform his task with much greater knowledge.
Salesforce made these CRM initiatives a success by, digging deeper and offering its users a platform independent, customizable and scalable solution that can be accessed anywhere. Salesforce CRM can be seamlessly integrated with all processes relating to sales, marketing , advertising & production hence resulting in intelligent analytics & reports. It has helped media & entertainment companies’ retain their old clients and helped them sell more products to existing customers, increasing revenue, and boosting customer satisfaction and loyalty hence reducing sales and marketing costs.
Benefits of Salesforce
- Increase profits with a clear view of leads and case segments.
- Turn their portals into real knowledge & lead generation center with real-time analytics determining buying patterns, usage trends,
- Improve promotion uptake, increase customer acquisition, and up-sell existing customers with PR campaigns & Predictive response
- Drive revenue and increase operational efficiency with integrated product, order, and service lifecycle management.
- Bring innovative services and convergent bundles to market more quickly through Salesforce customization.
- Increase productivity and customer satisfaction with a single operational platform.
- Improved customer retention and satisfaction by increasing first call closure rate without requiring multiple user handoffs.
For more information on our Salesforce solutions life sciences and to receive a free consultation, contact us today.